Visual images always have a greater impact on our minds than any other medium. People are more likely to remember the stuff that that they see than something that they read. It is for this reason that people prefer infographics, videos and photos more over texts. If your news article or blog post is devoid of images then people will either scan over it and move on or will completely skip it. There must be something that will keep them hooked and keep them interested.
There is no doubt that a good content strategy is vital but a great visual approach with useful and educating content will help you to stand out from the crowd. Designers often commit the mistake of selecting images that just go well with the brand. Usually they tend to go for an engaging text and include a few less interesting images. Thus the reader is left craving for more.
Here are some of the tips that will help you select the right website images. Just read on to know.
Quality – Once you have decided the kind of images that will be required for the website it is time that you go for selecting the specific images. It is always advisable to go for quality instead of quantity. A good quality image will tell a story about your brand much better than words do. That is why your endeavour should be for quality and not quantity.
Without high resolution images the website will look unprofessional and unattractive. High quality images are indication of your quality, dedication and efforts. The website visitor can also choose you for this as the high quality images will make you look meticulous and thoughtful.
Relevance – One of the most significant things that you must consider at the time of choosing the images is the market of your business. Knowing and understanding your product or service is absolutely vital. You need to know who your customers are, what they do, where they spend most of time and what kind of content they go through for marketing your business successfully. Images should be able to represent your brand. You should choose images that speak for you. The website visitors should be able to associate specific images with your brand.
For example, if your website is dedicated for people with mental health problems or addiction problems, then calming images like that of landscapes, nature and ocean would really be suitable for your website.
Originality – Creativity and proper thinking are necessary for being original. Companies are always borrowing each other’s ideas in case of images, contents and website layout. Just because it is working for them, it does not mean that this is going to work for you. It means that the customers have already seen it earlier.
Check the internet presentations of your competitors to get some idea about the pictures but never copy them. Go for images that are rarely seen and are original. Get inspired and explore the materials the websites for professional photos as well as stock photo websites. Though the original photos are little pricy but you should consider that as an investment.
The above are some of the essential tips for selecting the right website images for your company. You should choose a proficient and professional company of website design in India for creating the right website for your business without making a dent in your pocket.