Most analysts perform strategies that improve site ranking. Many succeed and many fail. But it is important that every analyst should understand how to optimize the site. And understand how to make them effective in the long run.
Have you tried them before and still find no effect on your site ranking?
Here are some killer SEO strategies that could help you in a better way to optimize your website.
#1 Optimize For Mobile Search:
Mobile optimization is into existence for a long period of time. Yet, mobile based web browsing took it to the next level. It was the same time that Google released its mobile first index.
At first, Google crawled desktop version of the site as its primary search engine index. Once Google announced mobile first index, mobile site priority turned to be important.
#2 Intentional Link Building:
Links are the most important factor that drives the ranking of a site for years together. Link building is one of the top ranking factors that Google has approved. There are other studies that have confirmed the same.
A recent analysis states that links are powerful than they were supposed to be. At the same time, links alone can never be a module that saves low-quality content.
Experts stated there is nothing to do with links when you have irrelevant content. Thus, it is always suggested to have relevant and appealing content. Only then link building would be possible.
#3 Optimize For Voice Search:
From KPCB 2016 internet trends report, voice search has more than 35X increase since 2008. And more than 7X increase since 2010.
The accuracy of voice search seems to be 95-99% and that it turns out to be using it today to using it on regular basis.
Time is the prime factor that matters on the 99% mark. It is good to get your content optimized for voice search.
#4 Optimizing For Better Results:
It is obvious that retrieving rich answers for about 20% of queries, which is a higher match in 2017. You need to optimize content to show up even for common industry related queries. There are many prime ways that could achieve it. You can get it done by shooting questions in your content. Reply with direct answers. Get followed with more in-depth information, and generate Q&A pages.
#5 Good To Have Short URLs:
Descriptive, keyword-relevant URLS are the important aspects of SEO strategies. Studies have proved that making use of short URLs indeed have good results. There is no set number of words you could include. As far Google’s concern, there are no credits for more than the first five words.
If it is possible, making use of primary keywords in the beginning words of the URL and try to fit URL in five words total.
#6 Local Optimization:
The step towards mobile-first motive is not a big surprise. Many experts have used it in their local searches in recent days.
The relevance of mobile searches has turned to be important these days. Optimizing your site for local searches is essential. If you are using local components to your business. People have already turned to mobile friendly searches even to find local businesses. Hence it is important to rank even for local keywords.
#7 The Target For Improved User Experiences:
Providing a better user experience is the key point to successful ranking. Whereas, the user experience ratio seems to be an indirect one.
An analysis has shown the connection between high ranks and clearing expected CTR. To make it simple, your content may show up on SERP. But it will not be able to perform better than other search results in the case of clicks nor hold ranks in the long run.
Optimizing your metadata over selective keywords makes your CTR strong. You need to know that meta description is the ad copy on SERP and that it should be engaging and appealing.
#8 Make Use Of Relative Keywords In Content:
The keyword is always and still is an important aspect of SEO. It doesn’t mean that having one or two words on your content. Content needs to be ideal enough to meet the central idea of the context. You need to engage your content with appropriate keywords related to the specific niche. Say for, if it is a motorcycle related blog then use words like HP range, kilometer per hour, engine capacity and so on.
On using such words, it helps Google understand that you cover each topic of the context. Also, ensures that the content has enough quality information in it which helps users.
#9 Not Only Precise But Long:
In a recent article posted in Forbes, R.L Adams convey that, “Generating content alone does not pay you in a better”. And again it is not only with the 2000 words that you frame with nothing useful. But the quality of the information over 2000 words matters a lot. Make your content worthwhile for your readers.
There is a difference of opinion among writers. Writers of certain community predict a 1200 word content could be much better. Some with 1500 or more word content. But as of me, it is 2000 words or more for an evergreen content.
#10 Improve Your Site Speed:
From the initial days, Google has always been suggesting to built with sites that load faster. A prediction conveys that there is always a huge response for fast loading sites. At recent times, Google has come up with mobile first indexing. The analysis also predicts that users abandon sites that load more than 3 seconds.
Users always like to view sites that load faster than any other. It is good if you improve your site speed both on desktop view and mobile view. Make sure that your website is fast enough to beat the crowd. You could also make use of Google page-speed insights.
#11 Up-To-Date Authority:
It is fair if you are a long – form writer. Comprehensive content is good to have and has a greater response among viewers. But, in a recent analysis, most comprehensive contents are at the surface level. It is foreseen that these content are thin and needs to be more informative.
The analysis also included that the comprehensive content was shallow. The passages that were short included high optimization on certain keywords. It is good to concentrate on content and its quality rather than stuffing keywords to its extent.
#12 Concentrate On Viewer Perspective:
The information would help you with the shift in the use of keywords. Now it has to move farther. As the relationship between keywords and ranking had turned to be the least factor.
So it is necessary to understand, “What visitors come in search of?”. “Which long–term word that they come in search of?”. “Whether both keyword and the content phrases are contextual and meeting the need?”.
As you need to concentrate on conversion and not traffic. The above strategies are common ones that experts have already approved. You could get them implemented on your process for better results this 2017.
What do you wait for? Grab the chance of turning your website the more traffic generating machine. You could the most visited and the rated site of 2017.
Justin Aaron is a Technical Content Writer at K2B Solutions for past two years. The Web and mobile apps development company, for which he delivers content on the latest strategies for web development and content marketing. Justin Aaron also writes articles and blogs on current strategies implemented on e-commerce, digital marketing, web development, Mobile applications. He is also well known for his non-fictional writings.