The reason for many businesses to start mobile application development when they do not have one is quite simple: always be available for their customers. Smartphones and tablets are ubiquitous. Those who are present on them, are present in customers’ minds.
Here we discuss mobile apps help grow sales rates and improve business image and popularity.
Improve customer experience
Customized apps make customers’ life convenient when they are out of keyboard.
Via mobile apps, businesses can help their customers with what they need, from contact information through services of any kind to in-app purchases and statistics.
Also, unlike responsive websites, mobile apps save essential information customers can further use from their mobile devices. For example, online booking and purchasing. Customers buy tickets, save them on their smartphones, and then show them on the entrance as a QR code to be scanned by a company’s representative. The customer makes all steps using only one devices and one app which also prevents him/her from long searches for needed information when it is a paper document or a mail in his/her e-mail box.
Increase audience engagement
A mobile app is equally important when showing benefits of any businesses: announcing new arrivals, best deals, trending items, discounts, reviews, and much more. Using the app, customers can get the latest news and share them on social media.
Another important feature is data collection of customer feedback. Customers can rate the service or write their feedback directly via the app which the app will send automatically to a CRM system and processed there – however, right mobile app development services required. On the bright side, businesses can use this information to measure customer satisfaction level and improve bottle necks.
Save customers’ time on routine operations.
The reason for many companies to start app development is when their customers use some website features on a regular basis from their mobile devices. Both processing speed and convenience become crucial. When businesses help do a regular task with less effort, they get a loyal customer.
Also, a killer feature of many mobile apps is their inclusion into omnichannel business strategy. Omnichannel helps brands with consistency. Customers get all available means to always stay in touch with the brand (brick-and-mortar store, call center, branded social media pages, chat bots, responsive website, and mobile app) and get what they want in the most convenient manner.
To sum up, with the growing popularity of mobile devices, businesses should think of their mobile development strategy to be on the same page with their customers who are likely to address brands from their mobile devices.